I developed this rebrand for Disney Industrial Engineering by diving into what an Industrial Engineer does. They spend time analyzing data and problem solving in order to make Disney processes run more efficiently to create a positive guest experience. I drew inspiration from spreadsheets, graphs and of course Mickey Mouse.
LOGO VERSIONS
HANDSHAKE CARD
RACK CARDS
The type treatment for these headers and the body copy font were chosen to fit within the overarching Disney Engineering brand developed by my colleague Haley Boerger.

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